East Vision Systems collaborated with Maven Networks and Scripps Networks to design, develop, configure and launch a number of custom players to be used across Scripps’s HGTV.com and Ecologue.com websites.

The players were featuring custom site integration, interactive playlist navigation, custom advertising and tracking mechanism integration, sharing options, related content, dynamic customization, and others. All players had the ability to send usage statistics back to Scripps’ Omniture accounts.

All players were connected to the Scripps Dart Enterprise ad server for all advertising-related functionality. They were displaying pre-roll ads before all video clips or through continuous play, as well as communicating with the embedding web page to synchronize companion banners.

The Scripps Networks’ custom built players were running on top of the Maven Internet TV Platform (MITVP), powered by Maven Networks (acquired by Yahoo!), that was providing ways for content management and player customization.

Technologies:  Flash AS2, MITVP API, Omniture, Dart Enterprise