East Vision Systems collaborated with Maven Networks and Philly Online to design, develop, configure and launch a number of custom players to be used across Philly’s network of sites.

Out of the built players, the most widely used, complex and important is Philly Library Player. It was packed with complete media features such as: custom site integration, custom advertising and reporting functionality, support for multiple playlist groups and playlists, a tree-view interactive navigation, related content, ratings, on-the-fly playlists, sharing options, and others.

Custom advertising support was provided in the form of pre-/post-roll video ads and external companion sponsor synched ads. Ad campaigns are managed using Philly’s DART Motif account. The custom built ad-connector is synching the Right Rail ad on the container page with player pre-roll ads, while passing specific information about video playing.

For reporting purposes, the player was tracking video metrics through Web Trends.

The Philly’s custom built players were running on top of the Maven Internet TV Platform (MITVP), powered by Maven Networks (acquired by Yahoo!). MITVP was providing ways for content management and player customization.

Technologies:  Flash AS2, MITVP API, Web Trends, DoubleClick DART Motif, Right Rail