East Vision Systems built and successfully delivered a number of custom players to be used across Fox network of affiliates: Fox News Business, Fox News Channel, Fox Syndication, Fox Weather and Fox Interactive Media.

Out of the players, the most widely used, complex and important players are Fox News Landing Page Player and Fox Business Landing Page Player.

Running on top of the Maven Internet TV Platform (MITVP), these players were bundled with advanced media capabilities. Among other features, they were supporting dynamic customization through the MITVP Console, multiple playlist groups and playlists, a tree-view interactive navigation, bread-crumps, search, related content, ratings, on-the-fly playlists, sharing options, bandwidth selection, and go-big state.

Pre-roll ads were delivered through the DoubleClick DART Motif network, but Lightningcast was implemented as well. A custom ad-connector was required for this specific integration that was constructing the correct ad calls, displaying the companion banner and performing beacon tracking.

For reporting purposes, the integration for both Web Trends and Omniture was provided.

The players were running on top of the MITVP, powered by Maven Networks (acquired by Yahoo!), that was providing ways for content management and dynamic customization.

Technologies:  Flash AS2, MITVP API, JavaScript, Omniture, Web Trends, Lightningcast, DoubleClick DART