4Kids Entertainment required a number of custom video players to be built, each having different dimensions and media capabilities.

The Main Player was a wonderful challenge through its deep playlist hierarchy. It had multiple nested properties, seasons, episodes and segments. One property can have multiple seasons, one season can have multiple episodes, while each episode can have multiple segments (short video clips).

The 4Kids players were designed and packed with complete media capabilities such as:

• Using nested playlist groups and playlists for 4Kids Properties, Seasons, Episodes and Segments, together with advanced navigation.
• Dynamic non-property playlists with backend sorting capabilities (most popular, latest content, highest rated, most rated): Previews, What’s New, and Most Viewed.
• Segment-level playlist overlay.
• Custom advertising integration with 4Kids Ad network, using a custom built ad-connector. A companion banner (in-player) was supported and synched with video ads.
• Video metrics reporting for analytics through Web Trends.
• Dynamic customization. Using the Maven Internet TV Platform (MITVP), the publishers can change the template style and colors, or turn on/off features.
• Searching on Title, Short Description and Keywords across all episodes.
• Sharing options (send to a friend, community share, video link, and embed code).
• Video rating.
• Website login synchronization.
• Expand to Full or Large screen play.

The 4Kids players were running on top of the Maven Internet TV Platform (MITVP), powered by Maven Networks (acquired by Yahoo!). MIVTP was providing ways for content management and dynamic customization.

Technologies:  Flash AS2, MITVP API, JavaScript, Web Trends